Some people are of the impression that a remote work setup is only applicable to employees who primarily do their work in an online environment, but this is not exactly the case. Many businesses that traditionally send their employees out in the field to do their jobs are finding that their staff can also thrive while working from the comfort of their own homes. Real estate agencies, for example, were able to work well with agents who prefer working from home most of the time. Being open to this arrangement enabled them to enjoy lower overhead costs, access a larger talent pool, and provide their agents with a better work-life balance.
Of course, there are adjustments that businesses have to make to ensure that they can function at 100% even though their staff members are located remotely. These adjustments are not limited to their current employees; they can also affect their recruitment strategies. Now, if you’re a part of a real estate business and you want to invite more home-based agents to fill your ranks, here are some of the tips that you can use to boost your recruitment process.
Use a Recruitment Script That Appeals to Your Target Talent’s Concerns and Needs
When shopping for a new agency, real estate agents aren’t looking for recruiters—they’re looking for sales agents who can convince them that joining a specific agency will help them get exactly what they want and need. It’s important for recruiters, then, to become cognizant of what talents want to see from their companies and incorporate these elements in the script that they use. The best way to go about this is to maintain a Brokerkit CRM where you can keep files on your prospective recruits. Every time you interact or connect with these agents, be it direct or not, note the details in your CRM so you can come up with and use a personalized recruitment script that has the best chances of getting through your target talent.
Make It a Point to Highlight Your Company Culture in Your Recruitment Materials
Company culture is important to real estate agencies and agents alike, and it’s one of the things that your prospective recruit will likely ask about during your pitch. Now, one of the difficulties that many companies are having at the moment is building a culture that’s designed to mesh well with a remote work setup. If this is an area that your company excels in and if your agents and staff members have adjusted well to working from home, then find out exactly what you’re doing right and use it to attract more talents to your company. If you have rules that help employees set clear boundaries between work and personal time, or if you offer quick advancement and learning opportunities to remote workers, then use these to your advantage.
Update Your Online Profiles and Make Sure Your Website Will Turn Up On Online Searches
It can be difficult to connect with talented real estate agents when everyone’s working from home. Widen your net by ensuring that your digital recruitment platforms can be seen by the people you want to join your company. You can do this by actively posting on your company’s official social media accounts, website, and other channels whenever you’re looking for new agents. It’s also a good time to strengthen your agency’s online presence by applying search engine optimization strategies to your website. This way, if someone looks for an ongoing real estate agent recruitment campaign in your specific area or market, your website will show up.
Build Up Your Agency to Prospective Talents by Using Your Reports and Numbers
Many remote real estate agents view their prospective agencies as partners, and they make it a point to choose a company that has a track record of success and of taking care of their staff members. In addition to attracting new recruits by using your company culture, you can also impress prospective agents by posting your agency’s recent accomplishments. Build your business up as an establishment that can get things done, and you’ll likely get interested agents who have the same values and the same level of dedication to reaching their goals and target numbers.
Provide Your New Recruits with All the Tools They Need When They Join Your Agency
What can prospective agents expect from your agency should they decide to join it? Since they’re working from home, your target talents would likely want to know what kind of virtual work environment they have to navigate in their new company. Because they prefer to work from home, perhaps these agents will find your company more enticing if they know your overall attitude towards adopting new technologies that will make their work easier, faster, and more efficient. You don’t have to divulge the programs you’re using from the get-go with your recruits, but you can give hints on your social media accounts on how using modern tools has helped your company thrive in a digital working environment.
The addition of remote real estate agents to your company may be the change you need to ensure that your business will thrive in this digital age. Follow these tips and find more remote agents who can give you excellent performance even if they’re doing their work away from your office.