I recently recorded my class for Creating an Identity over at nicole’s classes. It made me go through my portfolio, and it made me realize how little I have shared here on this little blog about my recent work the past year and half. (Let’s be honest, the las year and a half has been a doozy, and I have yet to get out my birth announcements for my one year old.. They are sitting on my counter all printed for 8 months now. yikes)
Anyways, back to the matter at hand. I have decided to show a before & after…Sometimes I have a client who has a lot of brand recognition, because they have been around awhile, but they need a fresh look to their logo. Their current logo is dated, old, and not drawing enough attention. This is one of the best work projects for me, because I get to strip away what is really awesome about their logo, and make it shine!
So here is some recent work to show what I mean: Gatehouse No. 1, is an awesome interior design shop and design service. Their products and services are fresh, modern, and professional… but their logo really didn’t reflect that. By really stripping away a lot of their “extras” and fixing the kerning, cleaning up the type, we were left with a simple, strong logo.
Here is a screenshot of their old blog:
By bringing in their new strong identity, complete with new fresh patterns and a new color palette, we were able to create a new image that was strong and simple.. and really carried their brand so much farther.
Here is their new site here:
One of the biggest things I find important, is when I work with my clients, I try to help them walk away with a clear vision of how to maintain their identity. If clients don’t know what type, color, and icons to use in other magazines ads, newsletters, etc, then you are setting them up to fail. With Gatehouse, I was able to work closely with their awesome design team, to create a strategy that they would be able to maintain. It’s been almost a year since this website launched, and I have to say, they have done an awesome job at maintaining the style, brand, and look and feel of their site. That is an A+ client right there!
If you are interested in how I go through my process of creating an identity, be sure to check out my class right here. (or any other class I teach)