I was so excited when Susan asked me to redesign her logo and website. I adore her leather moccasins and ok.. everything in her store. She was a blast to work with, and I am super excited about how everything turned out.

As I sat down and started working on her branding, I really thought a lot about what she made, and the types of things associated with moccasins, leather, and that “hand made” feeling. As I worked and brainstormed- I felt really drawn to the idea of a feather with a modern twist; harsh lines mixed with intricate patterns.

As part of her branding, I also designed a variation of her logo- a mix of the feather & Freshly Picked logo to be used as a “branding iron.”  Since she works with leather, I wanted a version of her logo to be used as a brand.

Then we carried all of this look into the website, making it clean, but adding touches of patterns everywhere. Notice the patterns used at the top, as well as the branding icon used in a variation on the date. So fun! (and go check it out in full size, it looks so much better!)

Go buy Susan’s stuff here (but don’t look too closely, we are still working on her shopping cart page!)